Our Mission

• By prioritizing the well-being of our employees and adopting an efficient, sustainable, family, child and sports-friendly approach as a principle, we aim to ensure that our guests leave our hotels satisfied through warm hospitality and excellent service.

   Our Vision

• By offering a genuine accommodation experience and providing innovative, sustainable, and excellent services, we strive to become an international hotel chain.

   Our Core Values

• Trust and Honesty
• Deep-rooted Corporate Culture and Professionalism
• Transparency
• Friendliness and Respect
• Efficiency and Productivity
• Innovation, Creativity and Openness to Change
• Sustainability