Legend has it that the ovoid rock in Ciklos, colloquially known as the globe rock or egg-shaped rock to the Kyrenian people, is the last egg of the Phoenix. The rumour has it that the Phoenix incubates days long before she has to fly away from her nest in search of food. The egg rolls as the brood moves inside. This is how legend of the Phoenix comes to an end for good. 
At the heart of our brand, the Phoenix symbolises rebirth of the myth from its ashes. It inspires that time in life when people get rejuvenated and refreshed on holiday.